Why being on time is NOT always a good thing!

This is a personal story, and has nothing to do with business.  However it does have to do with drive, motivation and the focus of achieving what you want!   And it's my true story!

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This was why being early is NOT always a good thing.  Let me set the scene. 5:45am, I arrive at the airport at for a 7:30am flight. I have a connection in another city and I'm going home to be with my son on his 5th birthday.  As I'm going through security line, I notice there is also a 6:30am flight going to the same connection city.  I think, I'm early, why not see if there is a seat available on the earlier flight.  To my surprise there is and it's only a $50 change fee (normally if you attempt to do that via the internet they charge you the difference in the price plus the change fee), so I thought why not.  As I'm sitting in the terminal waiting to board I notice the desk workers starting to look a little panicked.  They come on the loud speaker and say, "The Captain of the plane is here, we just can't find the flight attendances."  Continue Reading.

 

 

2014 Social Media Marketing Trends for Agents

In 2013, real estate agents, homebuyers and sellers gravitated towards social media in a big way. By the end of the year, 1 million agents had a presence on Facebook, as did tens of millions of consumers interested in buying or selling real estate.  

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For agents, the shift to social media occurred because of its prime location for networking and referrals. Additionally, social marketing tools began to meet or exceed the effectiveness and ROI of traditional website marketing.  Keep Reading.. 

Why you must use video for your Business

If you’re like most business owners, the thought of doing video makes you nervous.

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That’s ok, it means you’re human!

I’m going to talk about it anyway for one reason: EVERY business owner I’ve worked with over the past year who has achieved big results fast, has done it using video.

I talk a lot to business owners about using video and many are reluctant to do it because they think it’s difficult to do, time consuming and you need expensive equipment to do it.

None of this is true so keep reading!


 

Simple solutions for creating a Niche Marketing plan

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Do you know how to create a simple niche marketing plan?  If you answered no, I know exactly how you feel.  I felt the same way until I attended a fantastic training this past week.  

Interestingly enough, before I attended the course, I like any other vocabulary challenged individual, looked up on Wikipedia the actual definition.  They defined niche marketing as, "the subset of the market on which a specific product is focusing."   Sounds simple enough, right?  It actually is, CLICK HERE to learn how easy it is to develop a niche marketing plan. 

Why you want a Ranch versus a Two-Story (in my opinion!)

Why would you want a ranch home versus two-story home is simple.. however, let's first look at the history of a ranch:

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History

True ranch-style homes first made their appearance in the 1920s. Originally, they were based on Spanish colonial architecture used in the American Southwest. Efforts to combine that style with modern architectural touches created the California ranch-style home. That led to a boom in the building of these homes from the 1940s through the 1970s. Their livability, flexibility in floor plans and uncomplicated design were perfect for the post-World War II growth of American suburbs.  Continue reading.. 

How do you know if you are with the right company?

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Do you ever ask yourself, how do I know if I'm with the right company?  Yesterday was Keller Williams' annual RED DAY event, where 80,000 + kw agents from a crossed the country reached out in their local communities with the mindset of "give where we live."  In Indiana, we reached out to a Boy's and Girl's Club on the southside of Indianapolis.  The club was huge; it had a natatorium, football and baseball fields, indoor basketball courts (full and two half courts), locker rooms, game rooms, etc.. it was awesome!  However, it had not been updated in some time.. like decades!!  

So again, how do you know if you are with the right company?  Keep reading..

Simple and Effective Marketing Campaign

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Are you constantly looking for a simple and effective marketing campaign?  Are you tired of using your companies suggested email drip campaigns, only to find out it's landing in your clients spam folder.  Nothing is more frustrating than spending hours putting together a thoughtful and specific campaign only to find out they never received it.  

I'm not a genius, however, I do understand the acronym K.I.S.S (keep it simple stupid!).

This is the simple and effective marketing campaign I use..

Don't get Ghosted on Craigslist!

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Why do your posts on Craigslist not generate any traffic for you?  Is it something you did wrong or is no one reading your posts?  Your posts are not showing up on Craigslist at all, why not?  These are all the symptoms of Ghosting, a phenomenon that can afflict many people using Craigslist to advertise their products or services.  How do you deal with Ghosting?  How do you prevent your ads from being Ghosted on Craigslist?  What is Ghosting and how does it affect me?  I will explain what Ghosting is, Why it happened to you and give you 5 easy ways to Prevent Ghosting, (and some ways that no one will ever tell you!)

Read More..