In 2013, real estate agents, homebuyers and sellers gravitated towards social media in a big way. By the end of the year, 1 million agents had a presence on Facebook, as did tens of millions of consumers interested in buying or selling real estate.
For agents, the shift to social media occurred because of its prime location for networking and referrals. Additionally, social marketing tools began to meet or exceed the effectiveness and ROI of traditional website marketing. Keep Reading..